Fitness, 5 min read

Strong in 30 minutes a week

Most people quit exercise for one honest reason: it asks for hours they don't have. The good news is that building real strength doesn't require them. Thirty minutes a week, done right, is enough.

Train smarter, not harder

This is the idea behind 10x, and it's why we love it. Rather than long, punishing sessions, it uses short, precise workouts to trigger your body's natural adaptive response, the same mechanism that made our ancestors strong. Two fifteen-minute sessions a week, and no hours lost in the gym.

The results are real: stronger bones, more power, lasting fitness, achieved smartly and backed by science. And because it fits around a full life, people actually stick with it, which is the part that matters most.

The best training plan is the one you'll still be doing in a year.

Fitness for the long run

Functional fitness isn't about how you look for a summer. It's about keeping the strength and mobility to do the things you love, for decades. Keeping up with your kids. Playing sport into your sixties and beyond. Moving through life without your body holding you back.

Our 10x coaching, led by Claire, is built around exactly that. If you'd like to know whether it suits you, the first step is a simple conversation.

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